Introduction

 

 

Introduction

When starting a new business, it is important for a company to establish specific parameters and adhere to various guiding principles to ensure that its objectives are achieved. During the investigation, this report will consider many of the procedures the organization has implemented. The study will go through the many methods by which the company is trying to increase its market share and will be mentioned in the report. Originally known as the London Rubber Company, Durex was later renamed "Durable, Reliable and Excellent", founded by Los Angeles Jackson in 1915. At the time, the company was mainly engaged in the sale of imported condoms as well as barber shop supplies. 1929 was the year of the trademark application for the product name "Durex".

In 1999, LIG and Seton Scholl (formerly the London Rubber Corporation) merged to form what is now known as Seton Scholl London Global Group plc, also recognized as SSL International. In July 2010, Reckitt Benckiser acquired SSL International. Condom maker Durex is a household name around the world. Founder L.A. Jackson started producing the first Durex products in 1915 in London, England. The company name was changed to Durex in 1929; the name was derived from the phrases "durable, reliable and excellent". In the late 1970s, sexual condoms start to be sold openly in places for instance supermarkets or convenience stores. Subsequently, fears of AIDS moreover other diseases increased. similar diseases. Since the early 2000s, Durex has extended its global footprint to over 50 nations. Since its founding in 1915, Durex has grown into one of the most successful condom manufacturers in the world, accounting for approximately 30% of the global market. The Durex brand of condoms dominates the Vietnamese market, followed by the OK brand (BrandWagon Online, 2022). To meet the requirements of customers, while also vigorously protecting and improving the quality of condoms, Durex continues to make better its product line and keep pace with emerging sexual behavior patterns. Durex also believes that sexual activity is very important for sexual behavior e psychology as well as the physical moreover mental health of human beings. The group believes that individuals should be able to experience healthy or safe sex. In each region, Durex has established a local website, which includes pages that have been localized, especially by using the native language (Dixit and Prakash, 2018). These sites allow users to get advice from professionals, learn more about Durex products, find information on sex education, and sponsor events. SSL International is a global organization that now owns and operates Durex as a subsidiary. SSL International is in the business of manufacturing branded merchandise for the medical as well as customer healthcare businesses.