Application of web market intelligence platform

Application of web market intelligence platform

Each marketer distinguishes that we now live in a new market that is gradually driven by connectivity and intelligence. This has been the case for a long time. Using digital marketing is the current standard practice. If you thought the shift to mobile was disruptive, just wait and see what happens next. It would be 10 times worse (Dixit and Prakash, 2018). And those who do marketing need every possible edge they can obtain in the field. Each minute we watch 5 million videos on YouTube, send 500,000 tweets, and upload 50,000 pictures on Instagram every day. It's a lot of different social media platforms. Google procedures 40,000 search queries per second. The international datasphere is expected to grow from 33 zettabytes in 2018 to 175 zettabytes by 2025. 1 zettabyte equals 1 trillion gigabytes (Genge, Haller and Duka, 2019). This is a huge amount of data, including new people, new technologies, new ways of doing business, or of course new methods of publicity, as companies are always looking for ways to gain a competitive benefit. By 2025, 5.8 billion people will use mobile phones, and 72% of the global population will have access to mobile services. North America and Europe will reach a saturation point where 82% of the population has mobile access. In 2018, U.S. individuals currently invest an average of 3 hours or 35 minutes a day on their mobile devices, and that number will continue to rise (Koch and Windsperger, 2017). Here's why mobile advertisement spending was $76 billion in 2018, higher than TV ad spending, and why mobile advertisement spending will account for nearly half of all ad spending by 2022: $141 billion.

At the same time, the number of people using the World Wide Web via desktop computers, laptops, tablets as well as mobile phones continues to increase. Today, 4.41 billion people have access to the internet, an increase of about 400 million people from 2018 (Liu, Foscht, Eisingerich and Tsai, 2018). The number of people using the Internet is growing at a rate of 11 people per second, with 52% primarily using mobile devices. It's no surprise that big data is becoming more and more important in digital marketing.

Cacti is a tool that can be used to condition network traffic that an organization may decide to use to improve performance and the ability to gain a competitive advantage. In addition, the CPU can be used with the aid of this instrument (Lykou, Anagnostopoulou and Gritzalis, 2018). Therefore, it is possible to utilize this technology as an effective tool to provide services to customers. In this regard, some suggestions can be made, as follows:

· The quality of the information that is obtained need to be the primary concern at this point.

· It is possible to organize and employ a sales staff in order to take care of these responsibilities.

· To achieve a higher level of efficiency in this situation, it is vital to gather feedback from customers.

· It is possible to develop a consumer advisory committee, which will be of assistance in analyzing both the demand from consumers and the comments they provide.

The markets in which brands operate face barriers in all forms, from cultural to permitted to socio-financial. In some countries, including developing countries, the topic of sex is still considered taboo; therefore, in order to successfully communicate the importance of their products and raise awareness about HIV/AIDS and other STDs, businesses have no choice but to Can avoid mentioning the topic (Mingione and Leoni, 2019).

People around the world are becoming more sexually conscious as well as health-conscious, which is helping businesses already operating in the market to streamline operations, tailoring to people's needs, or thus conveying the consumption of sexually-related items.

Durex's customers are mainly young people between the ages of 18 and 30. These people are new to sex, inexperienced, and used to using condoms to prevent STDs and unwanted pregnancies (Rėklaitis and Pilelienė, 2019). In contrast, customers aged 31 and older have more sexual experiences and are more interested in finding comfort or sensuality through new experiences or products.