Identification of the digital marketing approaches

Identification of the digital marketing approaches

Digital platforms are the means by which businesses can increase their revenue share and consumer base. In the case of Durex, various social marketing platforms have also been helping to expand the number of clients, which has helped the company survive in a highly competitive environment (Subramaniam, 2020). Apart from that, promoting their products on various social media platforms like Twitter, Facebook, Pinterest, Youtube or Instagram also helps to sponsor their goods. In addition, Durex has been working hard to reach a large number of potential consumers through mobile marketing to meet their needs. In this regard, there are some suggestions for concepts-

· Email marketing is something that might be used by Durex since it has the ability to save costs for the business and has the capacity to connect with prospective clients in a very short amount of time.

In addition to this, Durex may also choose to engage in search engine optimization (SEO) marketing. This will lead to a reliable experience as well as connection with clients that help foster a feeling of trust and reliability (Vriens, Chen and Vidden, 2018). Because public perceptions of sexuality vary from country to country, the company had to adapt the messaging of its branding efforts to any location where its merchandise was distributed in over 152 regions.

Durex produces its goods in 17 different production units in different countries around the world, enabling it to support its front-line distribution. The company that has been making condoms for the past 85 years offers nine different types of latex condoms (Won, Oh and Choeh, 2018). This pioneering brand distributes its products around the world through a variety of diverse distribution methods, including retail stores, mom-and-pop stores, wholesalers, supermarket chains and online shopping sites.

In the modern marketing world, telling a story is one of the most effective ways to make an impression on the mind of an audience, and Durex has also found its niche and excels in this area. Due to its humorous and cleverly suggestive social ads, Durex has become one of the most popular companies on various social media platforms across the country.

Moment marketing is a marketing method widely used by Durex. This type of marketing leverages current materials to create responsive connections with audiences (Won, Oh and Choeh, 2022). Through current popular content, such as humorous posts and memes, Durex does the whole thing in its power to participate in discussions that are happening "in the moment.

Not only does Durex indulge in many slapstick comedies, but she also promotes safe sex or has launched educational campaigns to provide knowledge about sex or the challenges it brings. These events are provided on Durex's website. Efforts such as #ComeTogether, #WhySoBoring and #ForgetCondoms promote gender equality, safe sex as well as sexual health and safety education.

In addition, Durex has partnered with well-known content producers and corporations to develop humorous films to raise awareness about sexual health. These films are designed to captivate audiences while increasing the appeal of the brand (BrandWagon Online, 2022). Although discussing sex and everything related to it is still considered taboo, Durex makes it easier for people to talk about these topics. Thanks to their fun and unconventional approach to marketing, they managed to make an advertising platform for themselves while also having a positive conversation about sex.