Identification of the e-CRM and social networking channels

Identification of the e-CRM and social networking channels

An organization may make use of electronic customer relationship management systems in addition to social networking platforms in order to fortify the connection that exists between the client and the business. The many online customer relationship management (e-CRM) techniques may be carried out via various channels, such as a live chat, website, moreover social networks (Srinivas, Das and Kumar, 2019). As a result, with the assistance of these procedures, Durex strives to deepen its relationship with the clients, and the growth of the concept of buying behaviour might arise with the assistance of these channels (Subramaniam, 2020). It is possible to make some recommendations that will contribute to the overall improvement: The organization is able to provide CRM training to its employees by providing proper guidance so that employees can provide the highest quality service. To improve a company's business plan, the behavioral patterns of the company's customers must first be emphasized.