Identification of competitive strategy & digital business approach

Identification of competitive strategy & digital business approach

When a company tries to maintain its position, it insists on certain ways to advance those goals. In Durex's case, the company used a differentiation focus approach because it enabled the business to produce unique products that were not produced by the company's competitors. This approach has been successful for the company. In Durex's case, the company used a differentiation focus approach because it enabled the business to produce a product of its kind that was not produced by the company's competitors (Mingione and Leoni, 2019). As the organization expands its reach through the use of digital platforms such as Facebook, Youtube and Instagram, social media marketing plans have become the policies that form the basis of digital business strategy. Hence, social media has been shown to help in expanding a company by attracting a desired number of clients from different geographic areas.

While these guidelines are being considered, there is still some room for feedback, and here are some suggestions:

· You can attract more clients by organizing your advertising and marketing efforts.

· The price range can be also lowered to make these items more accessible to local consumers on a tight budget.

· To maximize sales revenue, Durex is able to use forward-looking strategies including reducing manufacturing costs.

· Strong parent corporation: In July 2010, SSL Global sold Durex to Reckitt Benckiser for $3.92 billion, making Durex part of the Reckitt Benckiser consumer goods multinational (Rėklaitis and Pilelienė, 2019). Reckitt Benckiser is a famous brand in the fast-moving consumer goods sector and Durex leverages the capabilities of its parent company by working closely with Reckitt Benckiser.

· Economies of scale: The parent corporation has a large product portfolio that helps the company stay ahead of the competition while reducing operating costs by growing the business. This is aided by the parent company's extensive product offering.

In the physical and health fitness market, there are commercial enterprises and pharmaceutical companies to meet the growing sexual demands of customers worldwide. Form partnerships or associations with other businesses to generate excitement in target markets with their offbeat or socially conscious offerings, or companies are able to stay ahead of their competitors by sponsoring various shows and TV shows (Srinivas, Das and Kumar, 2019). The web series is also helping the corporation. It also competes with brands such as Trojan, made by Armkel, and Shields, made by Johnson & Johnson.